14 Oct 2021

How Much Should I Pay for My Appointment Setters?

As a business, it is vital to have appointment setters. They help your company grow by finding prospective clients to buy your goods and services. Together with the sales team, appointment setters help you beat your competitors.

In the US, the average annual salary for an appointment setter is $29,735, while the mean hourly pay is $14.53. However, this also depends on the experience, amount of work, and pay range.

The table below shows the salary scale for different appointment setting duties in the US. The data may vary from state to state because of varying salary requirements by state governments.

Job Title

Hourly Pay

Weekly Pay

Monthly Pay

Annual Pay

Wave Scheduling Appointments





Sales Appointments Setting

$16. 45




Time-slot Appointment Scheduling





Double Booking Appointments





Open Appointment Setting






You can decide on how to pay your appointment setters by checking their category in the table above. However, sometimes you may need to consider many factors before settling on a pay range. So, how will you be able to determine their salary? Here, we give you a comprehensive evaluation of how to choose the pay for your appointment setters.

Establishing Salary Ranges

Before you start recruiting appointment setters, you should have a model for determining salary ranges. Such a model will help your business grade each employee as per their job group. However, before you can settle on a specific pay range, you should consider the following parameters.

1.      Determining the Company’s Compensation Philosophy

Your business needs to determine an approach towards setting a salary range. You can choose to lead, lag or match the market compensation rate for appointment setters. By becoming a market leader, you have to pay more than your competitors. Most organizations use this mechanism to attract more talented employees away from their competitors.

Your company's attitude toward compensation will help guide the rest of the decisions throughout the hiring process. Therefore, it is critical to have a good pay philosophy that will attract good candidates and be suitable for the company.

2.      Conduct a Job Analysis

A job analysis is a process that involves researching, recording, and analyzing data about a job. It will help determine the activities and responsibilities that your appointment setters will be undertaking. To get this information, you can conduct a survey or interview appointment setters from other companies.

3.      Group into Categories

After developing updated and precise job descriptions, you should divide the occupations into distinct work categories. You can also use a single pay grade structure for all roles throughout the company.  For example, you can have administrative, technical, managerial, and executive appointment setter job groups. It may have various job classes or divisions depending on geographical locations.

4.     Rank the Positions Using Evaluation Methods

A job evaluation is a method of ranking occupations rather than the individuals who work in them. It is based on their content to show the relative value and degree of responsibility of all jobs related to others. There are many ways for evaluating a job; the two most popular are;

Point Method

Here the job is described according to factors. Factors are vital traits that apply to various occupations, such as expertise, commitment, and working environment. Each factor is assigned a weight or points as per how much each variable is prevalent in the job.  In simple terms, the higher the number of points allotted to a job, the more valuable the job is to the company. Jobs such as appointment setting with a higher value are paid more than jobs with a lower value. 

There may be a set of variables that apply to all positions, different factors for various functions, or a mix of business and function-specific elements. The Point Method, for example, evaluates the extent to which these multiple variables are needed for each position.

Ranking Technique

The ranking technique is a considerably more straightforward way of comparing the quality or significance of one job to others in a similar category. Job ranking is a system for categorizing occupations according to their importance to the business. Unlike the point factor technique, this system uses an approximated method instead of a formal analysis. In smaller companies with fewer positions to compare, the less rigorous ranking approach is often employed.

5.      Determine a Minimum and Maximum

You can determine your baseline and maximum compensation after knowing the job's worth and the median pay. When looking for a long-term appointment setter job, keep in mind that you'll need to set a reasonable wage that your company can afford. What is the bare minimum or excellent salary you want to give for this position? What's the absolute maximum you're prepared to pay?

 It's critical to think about the employee as a whole while answering these questions. If the prospective employee would put you at a competitive disadvantage if they worked for one of your rivals, they are most likely worth the highest pay. If you believe you can find someone to fill the job for less, strive for the bare minimum. Setting budgetary limits while evaluating the candidate's potential will provide you with a buffer with which to construct your offer.

6.      Be Flexible and Open to Negotiation

Employers should anticipate questions about the wages and attempt to bargain. Those appointment setters that can politely express their value typically exhibit excellent negotiating and professional skills that will help your company. It's critical to have workers who feel adequately rewarded for their weight and comfortable discussing their progress. 

It helps you have employees who consistently do a great job and try to achieve their best. Flexibility and meeting the worker midway during negotiations will almost always result in satisfaction and respect, which will drive above-average performance and employee loyalty.


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