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Explain the real product or service and tell visitors exactly what happens next. The offer, business identity, and message use case should match the A2P campaign.

Use the same registered sender name customers see in text messages.
Describe the actual service, audience, and follow-up.
Publish complete business and contact details in the footer.

Example lead form

Request your consultation

Complete the fields below. SMS consent is optional and is not a condition of purchase.

First nameLast nameEmailMobile phone

Optional SMS preferencesOptional marketing texts: I consent to receive marketing text messages about special offers, discounts, and service updates from [A2P-REGISTERED BUSINESS NAME / APPROVED DBA] at the phone number provided. Message frequency may vary. Message and data rates may apply. Text HELP for assistance. Reply STOP to opt out. Consent is not a condition of purchase. See our Terms and Privacy Policy.Optional informational texts: I consent to receive non-marketing text messages from [A2P-REGISTERED BUSINESS NAME / APPROVED DBA] about appointment scheduling, service updates, requested information, and customer support. Message frequency may vary. Message and data rates may apply. Text HELP for assistance. Reply STOP to opt out. See our Terms and Privacy Policy.

By submitting this form, you agree to our Terms and Conditions and acknowledge our Privacy Policy. SMS consent is handled only by the optional checkboxes above.

Why this structure works

Make consent obvious and easy to verify.

Unchecked and optional

Both controls start unchecked in the DOM. Neither is required, and the visitor can continue without selecting either one.

Separate by use case

Marketing consent is not bundled with informational, scheduling, service, or support messages.

Disclosures are adjacent

Message type, frequency, rates, HELP, STOP, and direct policy links appear at each consent action.

GoHighLevel build notes

Use a separate checkbox custom field for marketing consent and informational consent.
Confirm both checkbox fields are unselected by default and not marked required.
Build separate workflow entry conditions for each consent selection. A marketing workflow must not enroll a contact who selected only informational texts.
A phone number in a contact record is not proof of SMS consent.
Preserve the selected field, source/form URL, consent timestamp, and version of the disclosure shown.
Keep the full disclosure visible; do not hide it in a tooltip, pop-up, or footer.
Test the live page in a private browser window and take a full-page screenshot for the reviewer file.

Back to checklist Next: SMS Terms

[YOUR BRAND / DBA] is operated by [YOUR LEGAL BUSINESS NAME].
[BUSINESS MAILING ADDRESS] · [SUPPORT PHONE] · [SUPPORT EMAIL]