The Magnificent 7 Sales Presentation: How to Stop Losing Sales You Should Be Closing

Hey there. Mark Helton here. Today, I’m going to give you the secret to writing and presenting a high converting sales presentation. It’s no secret. If you walk in to any sales call, whether it’s on phone or face to face, if you do not have some kind of a script, you’re going to be at a disadvantage.

So today, I’m going to give you all the tips and secrets that you need to know in order to make sure that you are the hero for your customer.

So I’m going to go ahead and start that training right now. Enjoy!

So let’s talk about writing a script. Now when you’re writing a script, obviously a lot of people, you know, they write their scripts… well they try to write their scripts in the fashion that they’re only thinking about closing the sale. And that’s important obviously because that’s your objective is to close the sale but make sure that when you’re writing your script, you write how you talk.

As you can see how I wrote it here, ya know, how’s it goin? – those types of things. We don’t say, how are you doing today? So make sure that you talk or you write your scripts how you talk especially if you have agents working for you in different countries. Make sure that you write those scripts how we talk here or wherever you’re at when you’re calling. So if you’re in the UK, speak proper English how you would want them to talk. But here in the US, we don’t… We’re more casual. Don’t write your scripts professionally. Write your scripts casually and use ya, ya know and um  and all those other ways we talk here. Just be careful not to be too professional in your scripting because then it doesn’t sound like it’s natural. Does that make sense to everyone? Make sure that your scripts sound natural. That’s the whole point of writing how you talk.

Obviously you want to make sure that you get to the point of your script very quickly because, you know, obviously people are busy. People don’t have lots of time. So you got to make sure that when you’re writing your script, you get to the point very fast. And I’m talking within the next, you know, within the first 60 to 90 seconds you should be getting to some sort of a point.

Stay on topic. A lot of times people have their objective, which we’re going to be talking a lot today is objectives when writing our scripts. People have their objective but on their script they may veer off into different directions that don’t matter. Look, your script doesn’t have to be 15, 20 minutes long. The point of the script is to warm them up for a presentation. So what we’re going to be doing is, you know, getting them interested in talking to us more about whatever it is that we’re offering. And staying on topic, you know, you want to make sure that you stick to that specific focus which is just to get to the presentation.

Memorize your script. We’re all mini actors here in our business. I personally never bring on any new salesperson without… The very first thing I give them is the script and I say, “You start two days. Have this memorized before you start.”

Now obviously memorize to me is a little different than the memorize for the actors on TV. You want to have it memorized in such a way where you can have the script in front of you and speak as clearly as conversationally as we are right now. So make sure you call, you know, if you’re doing these calls yourself, make sure that you have the script memorized in such a way that you could deliver it just like you’re having a normal conversation. But if you have somebody working for you, same type of thing. You want them to have that conversational type of feel. Does everybody understand what I mean by that? Do you understand what I mean by having that conversational feel? Because look, if you speak… And this is probably one of the most important things.

So take this down. If you’re writing notes – you should be. But this is one of the most important things. If you are speaking or doing a sales script or you’re reading your script, people can tell. People can hear when you’re reading a script. Like right now, I’m going through bullet points. If I was reading a script and it was the first day I’ve ever talked to you and I was reading that script, you would be able to tell. It would sound like I’m reading a book to you. And normally what happens when you read the script or read a book to somebody, usually my mom used to read me a book when I was going to bed. So people when they get read a book, they probably, you know, they’re expecting some more milk because they’re going to na-na. So don’t do that. Or they’re going to hang up the phone on you. Don’t read to them. Memorize that script and have it in such a way that you’ll be able to literally just spit it off like it’s completely natural.

Practice, practice, practice. Obviously that’s going to help you get better and memorize that script. I always used to call, call my friends, call my family. I know that sounds goofy but it works. And I would say, “Hey, listen. I need to practice my presentation. Will you give me some feedback?”

And they’ll say, “Sure.”

So practice, practice, practice exactly. Perfect practice, perfect practice, perfect practice. That’s Richard Jones.

Be confident. When you’re delivering your presentation, act like you know what you’re talking about because this is another huge thing. And I know some of you guys that are more advanced. Don’t worry, we’re going to get into the more advanced stuff here soon but I want to make sure that we start with the basics. We always start with the basics.

Being confident is probably one of the biggest… This is going to help you the most. In anything you do, whether it’s selling or relationships, if you’re not married. Females and males, we love confidence, females especially. One of the best ways to attract the opposite sex is to be confident. And it’s the same thing in sales. Your sales will increase when they can tell you feel confident that what you have is going to be valuable for them. It’s very important. If you don't have a command of what you’re talking about and you don’t have a tone in your voice that makes them feel comfortable that you know what you’re talking about, they can tell. And that will turn somebody off faster than anything.

Next and last here in the script text that we’re going to be talking about is, focus on the benefits not the features. Always think about W.I.I.F.M. Anybody want to put in what is W.I.I.F.M? Go ahead and tell me what is W.I.I.F.M. Focus on the benefits, not the features. W.I.I.F.M. What’s In It For Me? Thank you, John. Thank you. Good job. And you know what? Listen. We’re all the same creatures. Put yourself in your customer’s shoes. When you’re writing a script and you’re delivering a presentation or a script, I’m sorry, make sure that you put yourself in your customer’s shoes. Is there something that’s exciting in there that is going to make them feel excited for themselves? If there’s not, then you got to go back to the drawing board. So always think, What’s In It For Me? Not you. What’s in it for them?

All right, I hope you enjoyed today’s training. Don’t forget to subscribe. Click the Subscribe button on the bottom and also turn on notifications so you can get the rest of this training. I’m going to be delivering this up to you over the next several days and you want to come back for tomorrow because tomorrow we’re going to go into gatekeeper tips and how to get through the gatekeeper. I’m going to show you how to bust through those gatekeepers and they won’t even know what hit them.

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