Step 5: campaign registration and message examples
Use these as precise starting points for the campaign description, message flow, and message samples. Replace every bracketed value and remove anything the live program does not send.
These examples improve clarity; they do not guarantee approval. The submitted details must remain accurate, match the live experience, and comply with the applicable carrier and platform rules.
Hard stop
Wording cannot cure a program where the business collects consent for another advertiser, rents or shares a list, or sends promotional messages for third parties. Use a first-party program with direct consent from the people this business will message.
Registration narrative
Before copying, confirm the registered sender, legal operator, categories, and URLs are all exact. Delete unused message categories rather than leaving a broad list in the submission.
[A2P-REGISTERED BUSINESS NAME / APPROVED DBA], operated by [YOUR LEGAL BUSINESS NAME], is a [BUSINESS NICHE] business. This campaign sends informational SMS messages to customers and prospective customers who directly opt in at [WEBSITE URL]. Informational messages include [ACTUAL INFORMATIONAL MESSAGE TYPES]. Recipients can reply STOP to opt out or HELP for assistance.
[A2P-REGISTERED BUSINESS NAME / APPROVED DBA], operated by [YOUR LEGAL BUSINESS NAME], is a [BUSINESS NICHE] business. This campaign sends marketing and informational SMS messages to customers and prospective customers who directly opt in at [WEBSITE URL]. Informational messages include [ACTUAL INFORMATIONAL MESSAGE TYPES]. Marketing messages include [ACTUAL MARKETING MESSAGE TYPES]. Recipients can reply STOP to opt out or HELP for assistance.
Consumers opt in at [WEBSITE URL]. The form collects their name and mobile number and presents an optional informational SMS consent checkbox that is unchecked by default and has its own adjacent disclosure. The consumer can submit the form without selecting SMS consent. The form links directly to [DIRECT TERMS URL] and [DIRECT PRIVACY POLICY URL]. The business stores the selected category, form/source URL, consent timestamp, and disclosure version. Consumers can reply STOP to opt out or HELP for assistance.
Consumers opt in at [WEBSITE URL]. The form collects their name and mobile number and presents separate informational and marketing SMS consent checkboxes. Both checkboxes are optional, unchecked by default, and have their own adjacent disclosures. The consumer can select either category, both, or neither. The form links directly to [DIRECT TERMS URL] and [DIRECT PRIVACY POLICY URL]. The business stores the selected category, form/source URL, consent timestamp, and disclosure version. Consumers can reply STOP to opt out or HELP for assistance.
Important: list every actual opt-in method. If people can opt in by keyword, paper form, POS, phone, QR code, or another page, describe that real method separately; do not submit this web-form flow as a substitute.
Native social lead forms: when one is an actual opt-in source, attach full-screen evidence showing the ad, same-brand identity, phone field, consent disclosure and unchecked control, direct Terms and Privacy links, and the form ID or version used.
Representative message samples
Each sample names the sender, uses square brackets for variables, and includes opt-out language. Keep promotional messages in the marketing program only—never send them to someone who selected informational messages alone.
[A2P-REGISTERED BUSINESS NAME / APPROVED DBA]: Hi [First Name], we received your request. A team member will contact you about [requested service]. Reply STOP to unsubscribe or HELP for help.
[A2P-REGISTERED BUSINESS NAME / APPROVED DBA]: Reminder—your [appointment type] is scheduled for [date] at [time]. Questions? Reply HELP. Reply STOP to unsubscribe.
[A2P-REGISTERED BUSINESS NAME / APPROVED DBA]: Hi [First Name], [Staff Name] is following up on your request for information about [service]. Reply with a convenient time to connect. Reply STOP to unsubscribe.
[A2P-REGISTERED BUSINESS NAME / APPROVED DBA]: Hi [First Name], enjoy [offer] on [service] through [date]. Reply HELP for assistance or STOP to unsubscribe.
Conditional response templates
If the business sends a confirmation after web-form consent, use the matching confirmation below. Keep the final GHL opt-in message at 160 characters or fewer. Keyword-specific fields are only for a program that truly supports and advertises keyword opt-in.
[SMS PROGRAM NAME]: You're subscribed to appointment and service updates. Msg frequency varies. Msg & data rates may apply. HELP=help, STOP=opt out.
[SMS PROGRAM NAME]: You're subscribed to offers and updates. Msg frequency varies. Msg & data rates may apply. HELP=help, STOP=opt out.
[A2P-REGISTERED BUSINESS NAME / APPROVED DBA]: For help with [SMS PROGRAM NAME], contact [SUPPORT PHONE] or [SUPPORT EMAIL]. Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out.
[A2P-REGISTERED BUSINESS NAME / APPROVED DBA]: You have been unsubscribed and will receive no further messages from this program.
START / rejoin: add a rejoin response and keyword only when customers can genuinely opt in by texting that keyword to the program. Do not declare keyword opt-in merely because the platform supports it.
Campaign declarations
These answers must be true for every live message and opt-in method. If an answer is yes, include a real branded full URL or example phone number in a representative sample.
| Declaration | Choose Yes only when | Do not use as a shortcut |
|---|---|---|
| Embedded links | Actual program messages contain a URL; show a real branded full URL in a sample. | Do not answer Yes just because the website exists. |
| Embedded phone numbers | Any live program message, including the HELP response, contains a phone number; show the actual number in a sample. | Do not answer Yes for a phone number that appears only on the website. Remove the phone number from the HELP response if the program will not send one. |
| Age-gated content | The service truly requires age gating and the live flow enforces it. | Do not select it for a general wellness, fitness, or local-service program. |
| Direct lending | The first-party sender itself is the lender; declare it even if another use case also applies. | Do not select it for a referral, broker, or lead-generation program. |
Submit together